Protect children. Interrupt exploitation.

Who these standards protect

These standards apply to every Hooj surface, including accounts, profiles, posts, comments, stories, photos, videos, text overlays, direct messages, group chats, one-time media, listings, events, tickets, organizations, and off-platform conduct that creates a meaningful safety risk on Hooj.

Hooj is a general-audience service intended for people age 13 and older and is not directed to children under 13. A user under the age of majority may use Hooj only with the permission and supervision described in the Terms of Service. Marketplace, payment, payout, organization, event, or regulated features may require the user to be 18 or satisfy additional legal and provider requirements.

If Hooj learns that a child under 13 provided personal information, we may investigate, restrict the account, and delete information as appropriate. A parent or guardian can contact support@hooj.app.

Zero tolerance for sexual exploitation

Hooj prohibits child sexual abuse and exploitation, including child sexual abuse material, grooming, sexual enticement, sextortion, trafficking, sexual solicitation, and conduct that facilitates or normalizes the sexual abuse of a minor.

No artistic, humorous, educational, private, temporary, encrypted, limited-audience, or claimed-consensual context permits child sexual abuse material. A minor cannot consent to sexual exploitation or the commercial distribution of exploitative imagery.

Accounts and content connected to apparent exploitation may be removed or restricted immediately, with relevant information preserved and reported where required.

Prohibited content and behavior

Users may not create, upload, possess through Hooj, request, trade, sell, distribute, promote, threaten to distribute, or direct others to:

• Child sexual abuse material or imagery depicting the sexual abuse or exploitation of a minor.
• Sexualized depictions of minors, including hidden-camera, voyeuristic, manipulated, or generated material.
• Content that identifies, advertises, traffics, or solicits a minor for sexual activity.
• Instructions, communities, coded language, links, or payment activity intended to locate, exchange, conceal, or profit from exploitation.
• Threats to expose intimate imagery of a minor or demands for money, additional imagery, contact, or sexual conduct.
• Attempts to evade detection, reporting, preservation, account restrictions, or lawful investigation.

Grooming, enticement, and sextortion

Do not build trust with a minor for sexual access, move a minor into secret communication, pressure a minor to produce imagery, arrange an exploitative meeting, or use gifts, money, threats, status, organization access, event access, or emotional manipulation for sexual purposes.

Unwanted sexual messages to a minor, sexual role-play involving minors, requests for sexual imagery, age deception intended to gain sexual access, and threats involving intimate material are prohibited even when no image has yet been exchanged.

If someone is pressuring you or another person for sexual imagery or threatening to share it, stop responding when safe, preserve ordinary identifying context without redistributing exploitative files, block the account, and use the reporting and external-help paths below.

Abusive, altered, and generated media

These standards apply whether media is captured from real abuse, altered from an existing image, generated with artificial intelligence, drawn, animated, or otherwise synthetic when it depicts or facilitates the sexual exploitation of a minor or violates applicable law.

Do not repost exploitative material to condemn it, identify it, warn others, or ask whether it is real. Reproduction can revictimize the child and may be unlawful. Report the account, message, or content location without downloading or forwarding the file.

Ordinary family, educational, medical, sports, or documentary content involving minors is not prohibited merely because a minor appears in it. Context, consent, privacy, sexualization, exploitation, and safety determine whether action is necessary.

How to report a child-safety concern

1. When a child may be in immediate danger, contact emergency services first.
2. Use the report action on the relevant Hooj user, post, story, listing, event, or organization.
3. For a message or group-chat concern, preserve usernames, dates, and ordinary context, block the sender when appropriate, report the user, and contact support.
4. Do not attach suspected child sexual abuse material to an email or send it to another person.
5. Members of the public can report suspected online child sexual exploitation directly through the NCMEC CyberTipline or call 1-800-THE-LOST.

General instructions for blocking, evidence, and Hooj moderation appear in Safety and Reporting.

When danger is immediate

Hooj does not monitor all activity in real time and cannot dispatch assistance. In the United States, call 911 or the appropriate campus or local public-safety agency when a child is missing, being harmed, meeting a suspected offender, or otherwise in immediate danger.

Do not confront a suspected offender when doing so could increase danger, destroy evidence, or expose a child. Follow instructions from emergency services or law enforcement.

How Hooj may respond

When Hooj becomes aware of a credible child-safety concern, we may restrict access, remove or disable content, suspend uploads or messaging, deactivate accounts, suspend organizations or events, preserve records, limit transactions, and prevent attempts to return through related accounts.

Hooj may prioritize a concern based on apparent immediate danger, victim age, coercion, trafficking, repeated conduct, location information, the nature of the content, and available evidence. Hooj may act without notifying the reported user in advance when notice could increase danger or interfere with preservation or investigation.

Hooj does not promise to proactively review every communication or detect every violation. Users, guardians, institutions, service providers, and authorities remain important parts of the safety response.

Reports to NCMEC and authorities

Hooj will report apparent child sexual exploitation to the National Center for Missing & Exploited Children's CyberTipline when required by applicable United States law. Hooj may also make reports or disclosures to law enforcement, emergency services, service providers, schools, guardians, or other appropriate parties when legally required or reasonably necessary to address a serious and credible safety threat.

NCMEC may make CyberTipline information available to appropriate law-enforcement agencies for possible investigation. A Hooj moderation decision is separate from any decision by NCMEC, law enforcement, a court, a school, or another authority.

Users must not submit false child-safety allegations to harass, expose, silence, or retaliate against another person.

Preservation, disclosure, and privacy

Hooj may preserve account details, reports, messages, content references, provider records, access information, transaction context, and related evidence for the periods required by law or reasonably necessary for safety, investigation, reporting, enforcement, and legal process.

Deleting content or an account does not require Hooj to destroy information subject to a lawful preservation obligation, CyberTipline requirement, emergency request, legal hold, or active safety investigation.

Hooj limits access to sensitive reports and may disclose information to NCMEC, law enforcement, courts, service providers, legal advisors, or other authorized parties as described in the Privacy Policy.

External help and reporting resources

Resources vary by country. Outside the United States, contact local emergency services and the appropriate national child-protection or law-enforcement authority.

Contact and updates

For a non-emergency Hooj child-safety concern that cannot be reported in the app, contact support@hooj.app. Do not attach suspected exploitative media. Formal legal requests can be sent to legal@hooj.app.

Hooj may update these standards as the product, law, safety practices, or reporting obligations change. Material changes will be reflected by the updated date above and additional notice where appropriate.