Finish version 1
Complete the product and launch-readiness passes.
About Hooj
Hooj started with campus resale. It grew into a place for campus life.
Where it stands
Hooj is an independent campus app built in Urbana-Champaign and launching first at UIUC.
Explore the product
01
Why it expanded
Selling one thing exposed a much bigger campus problem.
The first version of Hooj focused on campus resale. Finishing the exchange meant building the parts that listings alone leave behind: offers, messages, meetup plans, payment choices, and a clear ending.
Events and organizations broke apart in the same way. Hooj grew around one idea: keep discovery and the real plan connected.
02
Michael · Founder, Hooj
Built close to the problem
One campus. One working product. A lot left to learn.
I began Hooj as a better way for students to buy and sell nearby. Building the complete exchange exposed a broader problem: campus activity loses its usefulness when discovery, conversation, and the real plan live in separate places.
Hooj is being built independently and prepared for its first launch at UIUC.
Michael
Founder, Hooj
What comes next
One campus at a time.
The product gets finished first. Growth follows from making it useful in one real community.
Launch at UIUC
Put Hooj into one real campus community.
Reach 1,000 students
Build a useful, active network at the first school.
Launch campus two
Repeat what worked with a second community.
Follow the build
The first campus is only the beginning.
Join the UIUC waitlist, request your school, or help shape the launch as an ambassador.